Vitalite is a sunflower oil based spread, produced by Dairy Crest in Kirkby, Merseyside.

[1] In 2008, it was relaunched as a dairy-free spread, making it suitable for vegans.

A famous advertising campaign began in the United Kingdom during the 1980s, featured dancing sunflowers and a singing sun, with a parody of the song Israelites by Desmond Dekker.

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