Vitaphone Color Parade

The “Vitaphone Color Parade” was a series of documentary short films produced by Warner Bros.

The majority of these one-reel (under 10 minutes) short subjects were produced by Edward Newman of the E. M. Newman Travelogues and co-directed by Ira Genet in New York at the Vitaphone studios, but a few later entries were completed in California.

Mechanix Illustrated backed a series that resembled, in part, the Jerry Fairbanks Popular Science (film) series made for rival studio Paramount Pictures.

These consisted of individual segments spotlighting technical marvels and took cameras “behind the scenes” to show how popular household items were manufactured.

A few were shot in full Technicolor, but the majority edited in New York utilized the more economical Cinecolor.