[5] Viva is fully owned by the largest bus company group in Mexico, IAMSA, and was co-founded by and invested in by Irelandia Aviation.

Monterrey International Airport serves as its largest hub in terms of passengers carried and the number of departures.

[10] Viva Aerobus fares were intended to undercut traditional Mexican carriers by up to 50 percent, in a change of the industry that started with the arrival of the country's second generation of low-cost airlines (Avolar, MexicanaClick, Interjet, Volaris) and the privatization of Mexicana de Aviación, one of the two top national airlines.

[11] On November 5, 2007, the airline received approval from the US Department of Transportation to operate to Austin-Bergstrom International Airport, initially serving the Mexican destinations of Cancún, Monterrey, Guadalajara and León.

The airline blamed the pullout in part on an outbreak of swine flu, which caused an unprecedented decrease in demand for service.

[15] On August 15 the same year, Viva Aerobus announced it would begin round-trip service between San Antonio (SAT) and Monterrey (MTY), Mexico starting that November.

[19][20] In October 2014, Viva Aerobus began nonstop flights from Ciudad Juárez (Chihuahua State) to Mexico City, León, and Hermosillo.

[citation needed] In December 2021, Viva Aerobus has partnered with Allegiant Air to form an alliance and expand low-budget services between the United States and Mexico.

[27][28][29] In early August 2022, Viva Aerobus announced a codeshare agreement with Iberia to better connect passengers going between Mexico and Spain.

[31] In October 2024, the airline underwent a major rebranding as simply "Viva", and introduced a new "Flex-Sí-bilidad" policy for a more relaxed experience for passengers, which include improved ticket, name, and flight changes.

[32][33] The key trends for Viva are (as of the financial year ending 31 December):[34][35] The corporate headquarters is in Terminal C of Monterrey International Airport in Apodaca, Nuevo Leon.

[50] To promote physical activity and healthy recreation, Viva has been the official sponsor of the Atlas, Tigres UANL and America Liga MX soccer teams; as well as Los Tomateros de Culiacan and Los Sultanes de Monterrey Mexican baseball teams.

[57] Viva operates a shuttle bus from downtown El Paso, Texas to Abraham González International Airport in Ciudad Juárez, Chihuahua.