Viva Brother uploaded a cryptic video to their social media platforms on 22 September 2017, hinting at an announcement on 3 October.
In an interview for Drowned in Sound, Leonard Newell stated that his musical interest began to change after he started going to a club night called We love the 90's.
[10] On 5 March, the band appeared on the early morning football show Soccer AM, and revealed the name for their album would be Famous First Words, after discussing it in the canteen just half an hour before the interview.
Leonard Newell admitted that his band went ahead with the previous name change from Wolf Am I to Brother despite being aware of the fact that other musicians were already using the name.
Viva Brother reformed as pop group Lovelife consisting of Newell, Jackson, Colucci and Ally Young, formerly of band 'Mirrors'.
Viva Brother uploaded a cryptic video to their social media platforms on 22 September 2017, hinting at an announcement on 3 October.