Tam debuted her collaboration with Chinese jewelry brand TSL at her Spring 2013 fashion show.
(East Wind Code means "good luck and prosperity" in Chinese)[5] Her clothes were being made in Hong Kong, however she had a work space on West 38th Street, NYC.
After a decade, she ended up changing the name of her business to "Vivienne Tam" before her first runway show at New York Fashion Week.
Tam believes that the world is ruled by the yin-yang philosophy, so her collections often reflect this belief, merging the traditional and modern cultures.
[6] Through her works, she wants to spread awareness in the West about the beauty of Chinese culture and national clothing.
Vivienne Tam regarded this collection as "more serious, symbolizing the positive and negative effects Mao had on the Chinese culture" [3] In the Asian American community this created some controversy as they felt it was in poor taste, since many had died under his power.
"[5] In 1996, she expanded her clothing empire and created a shoe line for Candie's, and the year after she opened her first store in NYC, then a branch in LA, Tokyo, and Kobe, Japan.
[5] In Fall of 2016, Tam debuted her Spring and Summer collection at New York Fashion Week featuring iconic Houston logos.
[7] In February 2018, Tam presented her Fall/Winter 2018 collection, inspired by a "spiritual journey" through the Himalayas to Tibet, in Gallery I of Spring Studios.