Vochol

The name created by José Jaime Volochinsky is a combination of "vocho", a popular term for VW Beetles in Mexico, and "Huichol", the common name of the Wirrárika indigenous group.

[1] The project was sponsored by agencies associated with the Museo de Arte Popular, Mexico City, the states of Jalisco and Nayarit and other public and private organizations.

[2][3] The purpose of the work was to create a folk art project for the 21st century that demonstrated the ritual nature, skill and culture of Huichol beadwork.

[3] Beadwork is a traditional Huichol craft that began by decorating bull horns, then gourds, masks, and jaguar head figures.

These directions are associated with the states of Jalisco (center), San Luis Potosí (east), Nayarit (west), Colima and Michoacán (south) and Durango (north).

The next step is an international tour to have the work displayed in museums in various parts of the world including the United States, Europe, Asia, the Middle East and South America.