Vodafone live!

was the brand name for the multimedia portal service of mobile phone operator Vodafone, offering news content, picture messaging, instant messaging, email, and downloadable ringtones and games.

[8] The service was marketed extensively,[9] using stars such as footballer David Beckham in the UK, Spain and Japan.

[11] In the UK market its main competing WAP portals were O2 Active and Orange World.

All handsets included a colour screen, a digital camera and the capability to send and receive email, SMS and MMS messages.

was struggling against competitors i-mode and EZweb in Japan, and in 2006, it announced that its Japanese division will be sold to SoftBank Group.