[citation needed] ZooZoos are white creatures with ballooned bodies and egg heads who are used to promote various value added services of Vodafone.

According to Rajiv Rao, National Creative Director of Ogilvy & Mather, they "wanted to make real people look as animated as possible".

[1][3] The effect was achieved by a variety of methods including choosing the right material for the body suits to ensure that there were no wrinkles when the characters moved, shooting the footage at lower framerates and keeping backgrounds simple in terms of details and the use of a neutral tone of grey.

The sets were made larger than life to make the characters look small as the producers could not take children as the schedule of shooting was odd.

[9] Vodafone received the first People for the Ethical Treatment of Animals (PETA) 2009 Glitterbox Award, for replacing the Pug with more humane alternatives in their ads.