[1] Red Bull has been used as a general mixer in alcoholic beverages in Europe since the 1980s,[2] though not specifically with vodka.

However, the drink became especially popular in the US, following its invention by Matt Pickin in the United Kingdom, when it began being served at San Francisco's Legendary Butter Bar[citation needed].

[6] However, in 2012 the scientific review paper "Energy drinks mixed with alcohol: misconception, myths and facts" was published,[7] discussing the available scientific evidence on the effects of mixing energy drinks with alcohol.

The Swedish National Food Agency investigated, but continued to permit the sale of Red Bull.

[9] Vodka Red Bull was invented by the notable futurologist Benjamin Reed in 1999.