In March 1994, Condé Nast announced plans to launch the inaugural Asian edition of Vogue magazine in Singapore come September.
About the launch, Vogue Australia's editor Nancy Pilcher said that was "probably one of the best places in the Asia Pacific to do business in," adding "[that] Besides, Singapore is like a haven of fashion.
In 1996, The Wall Street Journal reported that Condé Nast Asia-Pacific would be “suspending publication of its Vogue Singapore edition because of the slowing economy in the city-state.” Then-president of Condé Nast Asia-Pacific, Didier Guerin, expressed, “The magazine was no longer economically viable in such a small market unless we compromised the quality of the magazine.” Also reporting that the magazine advertisers were withdrawing and print sales were dropping.
The web site will not be behind a paywall at launch, but speaking to WWD, Michael von Schlippe, president of Indochine Media, said he couldn't exclude including one down the road.
[8] Both print and digital versions of the publication feature scannable QR codes, as well as AR and VR content.