[1] More qualitative results can be captured by allowing call recipients to leave their own voice messages instead of just button presses.
[dubious – discuss] Predictive dialing drop call rates and prerecorded message delivery restrictions were provided in the amendment.
Industry groups such as insurance, real estate, telemarketing, healthcare, direct sales, etc., have used it to create leads or as a follow-up method to their existing or past customers and/or current prospects.
This may be very valuable especially when an organization is a manpower constrained and there is a large donor list to call periodically, e.g., quarterly, to thank or to request additional donations.
The dialer or voice broadcasting system calls the consumer, plays a marketing message, and then asks the recipient to press a number on their keypad (e.g., "1") to receive more information or to connect with a live agent.
Voice broadcast marketing only needs live agents for those prospects who express interest in the product by pressing "1" or calling back.
[4] Recipients of illegal voice broadcast calls under the TCPA may sue the caller for statutory damages of $500 to $1500 per violation.
California's Consumers Legal Remedies Act prohibited many such calls[8] and allows plaintiffs to recover attorneys' fees.