[4] Peter Benjamin explained that the band was heavily influenced by movies, particularly the 2009 film Tony London Serial Killer by Gerard Johnson.
"[5] Peter Benjamin, reflecting upon Voices' debut, described the album as the outcome of the band just playing "some riffs randomly" that resulted in "a really cathartic explosion, basically.
[5] David Gray was more forgiving in his assessment of the album, suggesting that "it's pretty much the sound of a live band in a room playing heavy metal – very simple songwriting, performances and production values.
"[6] He described the concept as based on the "real experiences and twisted obsessions from our dark city" that is designed to blend "an intense yet euphoric beauty" with "the terrible, the poisoned and ugliness of London life.
"[8] David Gray described the concept of London as the story of a lonely soul in a busy city and the effect it can have on your personality – human interaction or the lack thereof and the dilemmas of an impecunious pseudo hero desperate and alone.
"[7]Rod Smith, writing for Decibel Magazine, praised the album's focus on its "namesake dystopia" and the manner in which the complexity of the music evolved to represent the downward spiral and ultimately disintegration of the protagonist.
Considine, writing for Revolver Magazine described London as "sprawling, ambitious, and coldly beautiful" and suggested that "it’s everything a progressive black-metal concept album should be.