They described their remit as "free folk, psych, Japanese underground, noise, avant-garde, free jazz, blues, experimental, garage punk/DIY, minimal synth, drone, Industrial, sound poetry, prog, american primitive, private press, acid folk, classic 1960s/1970s rock, basement scum & assorted outsider modes".
Initially existing as a mail-order list and website, they operated their shop from February 2006 to January of 2015.
I wanted to combine the music I like from around the world with some of the UK underground stuff ... it felt right that we became a part of that, to help disseminate it.
[3] They were unusual amongst retail and distribution outlets for being dictated by the personal taste of the founders rather than by market forces.
"[3] During its lifetime the label expanded beyond small-run art editions of their own music (Scorces/Taurpis Tula/Heather Leigh Murray) to issue albums by Thurston Moore's Dream/Aktion Unit and Zaimph.