It was written about embracing being an object of gossip or obsession,[1] with the title referring to the cult status of the eponymous fashion brand,[3] and features Charli "sing-chanting over a blaring synth-anchored electropop beat".

Ahead of its release, The Face's Shaad D'Souza called the single a "perfect introduction to her acidic, freewheeling new mode ... the song plays like bravura tweets fired off after a glass of champagne".

[1] Pitchfork gave it the distinction of Best New Track, with Anna Gaca describing it as "made of helium and hydraulics, ... with its heart in the club and its ass on a Harley ... another chapter in the singer-producer's gleeful participatory parody of celebrity culture".

[12] Gio Santiago of Resident Advisor gave the track an "RA Recommends" stamp, noting "'Von Dutch' is a true and chaotic return to form ... a supercharged blast of dance pop, club and electroclash".

The video ends with Charli deliberately falling off the plane's wing into a baggage cart, then lying on a moving luggage conveyor belt, staring deeply into the camera.

[39] The Line of Best Fit's Tyler Damara Kelly described Cook's production as "idiosyncratic", also adding that the remix preserves the energy of "Von Dutch".