Voxxi

Voxxi, stylized as VOXXI, was a website that was launched by Spaniard journalist Emilio Sánchez (former EFE staff)[1] and investor Salomon Melgen in 2011[2] but was shut down in 2015 amidst Melgen being charged for fraud by the US Justice Department and an unsuccessful business strategy.

[4] At its 2011 launch at the Newseum in Washington, D.C., Voxxi partnered with the National Hispanic Foundation for the Arts in the promotion of the advancement of Latino people in America.

[7] Although VOXXI started operation with a number of staff members, including developers, marketing specialists, editors, social media managers and a large pool of writers and contributors, which for many months led to millions of visitors per month and a strong following in social media, Sanchez and Melgen decided to switch gears in 2013 and continue operation with only three people on staff, a handful of interns and a few writers.

Sanchez later admitted in written statement that this was partly due to the failure in building enough traffic to secure revenue.

[10] "A lack of funding, erroneous strategy, fierce competition, insufficient web traffic and other market factors have forced the shutdown of VOXXI, three years after its launch," explained Media Moves.