It designs, manufactures, and sells tires under the Apollo and Vredestein brand names through offices in Europe and North America.

Emile Louis Constant Schiff[1] became the owner of the Nederlandse Guttapercha Maatschappij in Delft, the forerunner of Apollo Vredestein, on 6 November 1908.

In 1946, the NV Nederlandsch-Amerikaansche Autobanden-fabriek Vredestein was founded in Enschede, with American company B. F. Goodrich owning just over 20% of the shares.

Under the influence of globalisation in the 1970s, the Vredestein brand increasingly came to focus on car, agricultural, industrial, and two-wheeler tires.

In January 2013, Apollo Tyres Ltd announced the opening of its global R&D center in Enschede, developing and testing car and van tires for the company.

[5] On 12 June 2013 Apollo Tyres Ltd announced the acquisition of Cooper Tire & Rubber Company in a US$2.5 billion deal.