W. Bruce Croft is a distinguished professor of computer science at the University of Massachusetts Amherst whose work focuses on information retrieval.
He was also a member of the National Research Council Computer Science and Telecommunications Board from 2000 to 2003.
Since 2015, he is the Dean of the College of Information and Computer Sciences at the University of Massachusetts Amherst.
Bruce Croft formed the Center for Intelligent Information Retrieval (CIIR) in 1991, since when he and his students have worked with more than 90 industry and government partners on research and technology projects and have produced more than 900 papers.
Croft and his research group have also developed a series of search engines: InQuery, the Lemur toolkit, Indri, and Galago.