Airing a classic hits format, it is the primary local station for the Archbold/Fulton County area (including the cities of Delta, Swanton and Wauseon), and its 3,800-watt signal can be heard NW Ohio in the north to Michigan state line.

The current call letters were adopted in 1989 and are legally WMTR-FM due to there being a WMTR (AM) in Morristown, New Jersey.

Programming over the years has changed from adult contemporary to oldies as "96 Gold" to the current classic/adult hits format.

In a note of historical significance, WMTR-FM was one of the first commercial radio stations in the nation to convert to DAT technology in the late 1980s, considered state-of-the-art for the time.

WMTR covers high school sports and carries both Detroit Tigers baseball and Ohio State University football.