It airs a Southern gospel music format with some Christian programming, according to the station's own web site.
[5] This station, as WPLH, signed on for the first time on November 29, 1946, with a "grand opening" program broadcast live from the Hotel Prichard in Huntington.
The station's callsign was changed to WWHY, advertised as the "Fun Channel" and "Home of the Flyin' HY Guys.
[3] In September 1985, the Federal Deposit Insurance Corporation filed to force Meisel to transfer the license to the FDIC.
[12] On July 10, 1987, the new owners had the station's call sign changed to WHRD to match the Marshall University sports nickname, the "Thundering Herd.
"[3][8][14] In July 1991, the Marshall University Foundation, Inc., reached an agreement to sell this station to Southern Communications Corporation.
[15] In February 1995, Southern Communications Corporation signed a deal to sell this station to Simmons Broadcasting Company.
[20] The weekend of January 30, the station played TV show theme songs in a "Stunting effort" to attract listeners.
[21][22] The low nighttime power is required to protect the signal of clear channel AM WOAI in San Antonio, Texas, which also broadcasts at 1200 kHz.
[23] After construction and testing were completed in January 2011, the station received a new broadcast license for the new 1200 kHz frequency on February 8, 2011.