Both daytime and the tighter nighttime patterns of WEAV are directed mostly to the north and west of Plattsburgh, with not a lot of signal strength reaching deep into Vermont.

The station signed on February 3, 1935,[2] as WMFF, owned by Plattsburgh Broadcasting Corporation (in turn controlled by the Bissell family), and operating on 1310 kHz.

[11] Within a year, the station was mixing in some country and rock music,[12] and by 1974 WEAV-FM had ended the remaining simulcast periods and become WGFB.

[14] WEAV had again begun simulcasting with WGFB, this time relaying its soft adult contemporary format, by 1994;[15] WEAV-exclusive programming consisted entirely of Montreal Expos games.

[16] However, by 1995, ownership was expressing concern that the high costs of running the station could not be justified given the economic conditions in the market;[17] after WGFB was leased out and became WBTZ in 1996, WEAV went dark and was put up for sale.