It airs an adult contemporary music format.

[3] WKZW began operation July 7, 1975 on 93.5 MHz as the FM sister station to WIZK.

The station was assigned the WKZW call letters by the Federal Communications Commission on April 8, 1998 (which were formerly assigned to the Peoria, Illinois legendary KZ-93 and later, KZ-94.3 in the same market).

[1] A few weeks later, the station moved to 94.3 MHz, which allowed it to improve its signal.

The station airs the Murphy, Sam, and Jodi morning show and is the flagship station for Southern Miss Golden Eagles baseball.