Owned by Mid-Ohio Valley Radio Corporation, it broadcasts an oldies format.
The station signed on July 11, 1935 as WPAR, operating with 100 watts at 1420 kHz under the ownership of the Ohio Valley Broadcasting Corporation.
[4] The WLTP call sign moved to its sister station at 910 AM on March 9, 2004; at that time, 1450 AM became WHNK.
In August 2020, the station and its two translators were sold to Mid Ohio Valley Radio Corporation for $30,000.
The station will also carry Parkersburg High School football games.