In this time, the studios of the radio station were located next door to WJTV off Robinson Road in southwest Jackson.
The four-tower array and transmitter building remained in that location up until 1995 when the site was developed into a shopping center facing Interstate 55.
For most of its history, WSLI featured the morning show of "Farmer" Jim Neal and the Feist Dog, which was the top rated radio program in Jackson for over 40 years.
In most of the 1970s and early 1980s, WSLI was the home of the duo of Bob Rall and Alan Simmons in the highest-radio program in the afternoons.
In 1998, Russ Robinson secured a deal to buy the station and moved WSLI off-campus.
Finding office space in Clinton, Robinson said a large majority of the equipment was obsolete and the station pretty much started from scratch.
[6] On October 10, 2016, WSFZ returned to the air with a simulcast of classic country-formatted WJXN-FM, branded as "100.9 The Legend".
[4] On December 1, 2020, iHeartMedia acquired WSFZ and flipped it from talk to an all-news format with programming from the Black Information Network.