WRVE

WRVE (99.5 FM) is a commercial radio station licensed in Schenectady and serving the Capital District and Upper Hudson Valley in New York.

Though classified by Arbitron and Mediabase as a Hot AC station, WRVE has a slight lean towards adult contemporary music.

's experimental FM station W2XOY, originally in New Scotland, New York, which began test transmissions on March 9, 1937.

[7] The capture effect thus allowed co-channel FM broadcasting stations to be located somewhat closer to each other than AM ones, without causing mutual interference.

filed an application in August 1940 and was issued a commercial station Construction Permit for 45.7 MHz that was assigned the call sign W57A.

The same TM format and announcer was used at other FM stations in Upstate New York during this period, including WYUT (now WXUR) in Herkimer (Utica-Rome), WKFM (now WBBS) in Fulton–Syracuse, WNOZ (now WIII) in Cortland–Ithaca, WPXY in Rochester and WBEN-FM (now WBKV) in Buffalo.

In 1983, the station returned to Top 40 (this time with live personalities) as "99 GFM" and spent much of the 1980s in pursuit of competitor, 92.3 WFLY.

In 1987, WGFM brought in noted radio consultant Mike Joseph, who constructed an updated version of his successful Hot Hits Top 40 format.

At launch The River was focused on music and offered no contests or promotions, similar to Orlando's WMMO where DJ's would not talk over songs.

When Clear Channel Communications (the forerunner to iHeartMedia) bought Dame Media in 1999, the station's format again moved to a more mainstream direction.

In order to keep diversity between its co-owned sister stations, WPYX (classic rock) and WKKF (Top 40), WRVE re-branded itself again, this time as "The ’90s to Now".

On August 17, 2006, WRVE began airing an HD2 channel with an adult album alternative similar to, but more varied than, the original "River" format.

former logo
former logo