Originally created by a company called "Radio Works" run by David McAley and Robert Rhea Jr., it is now owned by Mid-West Family Broadcasting.

[3] Popular disc jockeys that have worked for WXRX include Jonathon Brandmeier, Tim Crull, Cheryl Jackson as K.C.

The station went on the air as WKWL on February 27, 1971, playing a "Good Music" format and affiliated with ABC News Radio.

It returned to the air in 1976 with the call letters WYBR' (for "We're the Yellow Brick Road"), transmitting from a 300-foot (91 m) tower in the Cherryvale parking lot, with studios inside the mall in suite E-114.

No morning show in the history of WXRX has achieved higher ratings or a bigger following than Pete McMurray and Linda Lampert.