The station is owned by iHeartMedia, Inc., through licensee iHM Licenses, LLC, and features programming from Fox News Radio, Compass Media Networks, and Premiere Networks.

After a change in ownership, the station changed to urban/R&B Format as "PowerMix 1060" with the call letters WPMX on November 30, 1990, which was the beginning of the urban/R&B format in the Tupelo area, which then transferred to WESE (92.5 FM) and evolved into "92.5 JAMZ" and currently "92.5 The Beat".

On November 1, 1995, the station became news/talk with call letters WNRX, and on May 1, 2000, to the current WKMQ.

[3] WKMQ airs Glenn Beck and Rush Limbaugh.

In addition to the main station on the frequency of 1060 kHz, WKMQ is relayed on an FM translator which covers most of the Tupelo city limits.