The station operates with a four-tower directional antenna pattern and programs a daily format of news/talk, sports talk, and local news/sports reports.

Harley, also a certified public accountant by education, complemented Goss' sales and marketing experience to make for a well-balanced partnership.

The pair first considered obtaining a license in Ebensburg, Pennsylvania, about 20 miles from Goss' home base in Indiana.

However, they later learned of a dormant construction permit for an AM station two miles south of Indiana in Homer City that had yet to sign on the air.

They purchased acreage in an alfalfa field to erect a tower site and a studio building, and on October 25, 1983, the station signed on the air as "AM 1520 The Adult Address."

Under Ridge Communications' brief period of ownership, WRID was ultimately granted a permit to operate at 5,000 watts daytime only at 1520 kHz.

Ridge Communications had initially sought to operate at 1330 kHz at 1,000 watts in 1978, but this was challenged by NorLin Broadcasters, who was seeking this channel for WADJ (later WBHV, before going silent in 2011), a competing station in Somerset, Pennsylvania, which ultimately came to fruition.

Wishing to stay within budget, Raymark chose to operate the station at a more modest daytime directional signal of only 250 watts with the possibility of upgrades later.

Another station in Western Pennsylvania, WBZY successfully applied earlier to move from its daytime-only frequency of 1140 up to 1200 kHz.

It was also a sigh of relief for Harley, who jokingly complained of an ongoing debt the station could never seem to overcome: "we kept buying transmitters".

In need of additional studio space to accommodate four radio stations (WDAD, WCCS, WLCY, WQMU), Renda Broadcasting acquired the former Gatti Pharmacy building at the corner of 9th and Philadelphia Streets in downtown Indiana where the four stations and its business operations occupy the first and second floors.