WBHV made its debut in the spring of 1981 as WADJ, owned by Johnstown radio and television legend Ron Lorence, known best to WJAC-TV audiences as the host of such popular locally-produced programs such as "Seniors Today" and "Scholastic Squares".
WADJ was first granted its license in December 1980, doing business as Nor-Lin Broadcasters, building a new two-tower directional antenna array at Cannell Drive on the outskirts of Somerset, which would also house the station's studios and general offices.
WADJ was very much a family business, with Lorence managing the station and overseeing all aspects of programming, while his wife Norma oversaw the sales department.
Though both stations demonstrated long-term profitability for Nor-Lin Broadcasters, the Lorence Family decided to sell WYSN and WRSA to Dame Media, which had owned radio properties in Johnstown since 1990, in December 2000.
Brad Lorence stayed on, taking many of his father's former duties and remained a part of the station, including that as morning show host on WRSA (which became WCCL in 2001 and adopted an oldies format).