Licensed to Wauchula, Florida, USA, the station serves the Florida Heartland, includes the Hardee, Desoto and Highlands County areas, along with radio listeners in nearby Polk County and online listeners worldwide.

WAUC's 24-hour programming lineup blends country music from the 1970s to the 2010s, and features artists such as Blake Shelton, Brad Paisley, Merle Haggard, Willie Nelson, George Strait, Chris Stapleton, Garth Brooks, Alan Jackson, Travis Tritt, Kenny Rogers, Charley Pride, Jo Dee Messina, and more.

The station also broadcasts several original live shows alongside syndicated programming.

[2] Starting in 2017, the station helped to strengthen a campaign to revitalize the annual Pioneer Park days events that drew income to the local Hardee County and Heartland Florida areas.

WAUC are the call letters used for the local television station depicted in the Academy Award-winning film Rocky.