It airs a country music format and is one of the eight stations in the Tampa Bay radio market owned by iHeartMedia, Inc.

It was largely automated, playing quarter hour sweeps of soft, instrumental cover versions of popular adult music, along with Broadway and Hollywood show tunes.

WDUV continued to play easy listening music into the 1990s, when other beautiful stations had switched to more contemporary formats.

Shortly after the swap, Clear Channel Communications sold WDUV to its present owner, Cox Radio.

Towards the end of the classic rock format, WTBT was the Tampa affiliate for The Bob and Tom Show syndicated from Indianapolis.

Its main competition is veteran country outlet WQYK 99.5 FM, owned by the Beasley Broadcast Group.

That left Cox Radio's WHPT 102.5 FM as the market's only classic rock station at that time.

In September 2014, WFUS-HD2 flipped once again, as alternative rock-formatted "ALT 99-9", meant to compete with Cox Radio's WSUN 97.1 FM.

On March 14, 2016, the "ALT" format was replaced with a rebroadcast of iHeart's Sarasota-based tropical/Latin pop-formatted WRUB "Rumba 106.5".