The station is owned by Mai Yia Vang, through licensee Hmong Radio Broadcast, LLC.
[3] WIXK programming is also heard on two FM translators: 103.3 W277CW in New Richmond and 106.7 K294AM in West St. Paul (which is fed by an HD Radio digital subchannel of KEEY-FM).
For much of its early history, it had a full service, middle of the road (MOR) format of popular adult music, news, sports and community information.
In contrast, the station's AM signal covers most of the metro adequately during the day but due to a drop in power, has a very limited coverage area at night.
This change came after Hmong Radio Broadcast, LLC's acquisition of previous KFAI translator K294AM (106.7 FM).