"[4] WIS was the last broadcast station in the United States to have been issued a previously unused call sign with three letters; this assignment took place on January 23, 1930.
[8] The two stations operated under a newly formed Liberty Insurance subsidiary, the Broadcasting Company of the South.
(WVOC had been the call letters of the student radio station at Canisius College in Buffalo, New York, from 1964 to 1976.
WVOC was the flagship radio station of the May 15, 2007, broadcast of the Fox News Republican Presidential Debate which took place in Columbia.
On October 26, 2011, WVOC began simulcasting on its sister station WXBT, which had previously broadcast an urban contemporary format.
On January 3, 2012, as part of a three-way format swap, the sports radio programming that was on WCOS (1400 AM) was moved to WVOC, and the call sign was changed to WXBT.
WVOC personalities Gary David and Christopher Thompson host the morning drive program; The Glenn Beck Program, The Clay Travis and Buck Sexton Show, The Sean Hannity Show, air in late mornings, middays, and afternoons, all of which are from Premiere Networks.
The Mark Levin Show (via Westwood One), and Clyde Lewis (via Premiere) air in the evening hours, while Coast to Coast AM (via Premiere) and This Morning, America's First News with Gordon Deal (via Compass Media Networks) air in the overnight hours.
Weekends hosts include Kim Komando, Rudy Maxa, Ron Wilson, Gary Sullivan, Joe Pags, Art Bell and Bill Cunningham.