Licensed to Pompano Beach, Florida, United States, the station is owned by Sam Rogatinsky, through licensee HMDF, LLC.
[5] In 1981, WPIP's easy listening sound gave way to oldies, branded as "98 Gold, Blue Suede Radio".
However, the choice of August 16 turned out to be a poor one to debut a new format: the station planned to be off the air, but instead it had to run hourly updates with Tropical Storm Dennis heading for the state.
[11] The new ownership, headlined by West Palm Beach advertising agency owner Dudley Baker[12] and with Joe Nuckols as general manager, changed the call letters to WWNN and relaunched the station on August 2 as the "Winner's News Network", featuring motivational programming.
[13] The WNN format, the first of its kind in the nation,[14] included four- to five-minute segments of motivational tapes, obtained through an agreement with the Nightingale-Conant company and primarily focusing on sales and personal relationships, interspersed with news, weather and traffic reports[13] and came with plans for national syndication.
[18] Goldsmith retained the motivational format in morning and afternoon drive, but much of WWNN's other programming became health talk.
[22] He had started with a four-hour slot on the station after WWNN moved to 1470, and he had a devoted fan club and a retail store.