It airs a Spanish AC and tropical music radio format aimed at Spanish-speaking adults.

It was the FM sister station to AM 1260 WWOK (now WSUA), both owned by the Mission East Company, and airing a country music format.

[5] In 1979, the station was acquired by Susquehanna Radio, which switched it to a Spanish-language Top 40/Dance format as WQBA-FM ("Super Q"), sister to WQBA 1140 AM.

A similar format was launched one dial position away, on 106.7 WRMA (now WXDJ) whose call letters stood for "Romantica."

By this time, the station had moved away from its soft ballad sound, playing more uptempo international and tropical hits but still aimed at an adult audience.