WHBY (1150 AM) is a commercial radio station licensed to Kimberly, Wisconsin, that serves the Green Bay and Appleton-Oshkosh areas.

On weekdays, WHBY has local news and talk shows in morning and afternoon drive time, and part of middays.

Specialty shows are heard on weekends, focusing on health, money, the outdoors, home repair, cars, movies and travel, along with repeats of weekday programs.

[6] In addition, they were informed that if they wanted to continue operating, they needed to file a formal license application by January 15, 1928, as the first step in determining whether they met the new "public interest, convenience, or necessity" standard.

[7] On May 25, 1928, the FRC issued General Order 32, which notified 164 stations, including WHBY, that "From an examination of your application for future license it does not find that public interest, convenience, or necessity would be served by granting it.

The purchase would allow WHBY to move from 1230 kHz, and to increase its broadcast power from 1,000 to 5,000 watts, using WYNE's existing transmission equipment.

[11] The purchase was approved by the FCC as part of a larger initiative to reduce the number of AM radio stations competing for signal strength.