The station is owned by Great Eastern Radio, LLC and serves as the Keene affiliate for WEEI-FM.

The WEEY license was originally allocated to Springfield, Vermont, where it signed on as WCFR-FM, the FM sister station to WCFR (1480 AM), on January 1, 1972.

[1] Clear Channel sold its stations in the Lebanon, New Hampshire, market to Great Eastern Radio in January 2007,[13] and two months later reverted WTSM to the WXXK simulcast.

[15] On June 8, 2007, WTSM was granted a construction permit to change its community of license to Swanzey, New Hampshire.

[15] When WTSM completed its move on October 5, 2008 (though it was initially announced for September 15), the station resumed operations with sports talk provided by Boston's WEEI, under the call letters WEEY.