The format is Christian radio with preaching and instruction shows plus Southern Gospel music.
[2] It was originally a daytimer, broadcasting at 500 watts during the day and required to sign-off at night to avoid interfering with other stations on the same frequency.
After the move, a new station was launched on the AM 600 frequency by Dave Waagenvord as WWOM ("Wonderful World of Music").
In 1965, Waagenvord launched 98.5 WWOM-FM (now WYLD-FM), and in 1967, he added a TV station, channel 26 WWOM-TV (now WGNO).
[4] In the early 2010s, the station received authorization to broadcast at night, although with the low power of 31 watts.