WAAY-TV (channel 31) is a television station in Huntsville, Alabama, United States, affiliated with ABC and owned by Allen Media Broadcasting.

From its launch, WAFG was Alabama's first primary ABC affiliate, which was an unusual arrangement for a two-station market, especially one as small as Huntsville was at the time.

During the 1974 tornado outbreak, the station was able to track the storms in real time using its radar system, while other media outlets had to rely on telephoned reports of visual sightings, as had been done traditionally.

The service survived a period of intense local competition in the Huntsville area in the 1990s and 2000s, and remains in business as an independent regional provider.

The Smith family also, at various times, owned radio stations in Fort Walton Beach, Florida and South Pittsburg, Tennessee.

After a 1982 fire gutted the building of WAFF, that station and later WHNT moved offices and production facilities into the city itself employing microwave relays to send signals to the transmitters.

WHIQ-TV, which is a PBS member station, serves as a translator relay of Alabama Public Television with programming originating from Birmingham, not Huntsville.

In 2006, Piedmont Broadcasting agreed to sell WAAY to Calkins Media, a Pennsylvania-based company that owned several small newspapers in Pennsylvania and two television stations in Florida, WWSB in Sarasota and WTXL in Tallahassee.

[3] However, on August 26, 2016, Calkins agreed to instead sell WAAY to Heartland Media, through its USA Television MidAmerica Holdings joint venture with MSouth Equity Partners.

The station operates its own weather radar at the main studios called "Live Storm Force 31 Doppler Max".

On December 12, 2011, WAAY began broadcasting its news programming in high definition, making it the third station in the Huntsville television market to do so behind WAFF and WHNT.