The station—which was branded as "C44"—maintained a general entertainment programming format consisting of old movies, cartoons, westerns, dramas, and a few classic sitcoms.

A new "fifth" network—"The CW" (named after its corporate parents), to be jointly owned by both companies, would launch in their place, with a lineup primarily featuring the most popular programs from both networks.

On April 20, 2007, Clear Channel entered into an agreement to sell its entire television station group to Providence Equity Partners.

Newport announced on July 19, 2012, that it would sell five of its stations, including WJTC and WPMI, to the Sinclair Broadcast Group.

[9][10] On July 28, 2021, the FCC issued a Forfeiture Order against Deerfield Media stemming from a lawsuit involving WJTC.

The lawsuit, filed by AT&T, alleged that Deerfield Media failed to negotiate for retransmission consent in good faith for WJTC and other Sinclair-managed stations.

[11] WJTC broadcasts local high school football games on Friday nights during the fall season.

Playoff games were aired as well, but unlike the regular season, these were tape-delayed because of the Alabama High School Athletic Association's regulations.

Outside of promotions for WPMI's newscasts and simulcasts of that station's severe weather coverage, WJTC did not air any news programming.