It carries two nationally syndicated programs on weekdays: The Kidd Kraddick Morning Show in AM drive time and On Air with Ryan Seacrest in middays.

It played an easy listening format, a mix of instrumental cover versions of popular hits along with soft vocals.

The station played long sets of rock music, including The Beatles, The Rolling Stones, Creedence Clearwater Revival and The Who.

After several years of falling ratings and revenue in the early 2000s, the station rebranded to a Top 40—Contemporary Hits sound.

It began using the KISS-FM branding in December 2001, common on other Clear Channel Communications FM stations such as KIIS-FM Los Angeles and KHKS Dallas.