[1][2] Using WAP billing, consumers can buy mobile content without registering for a service or entering a username or password.
Some commentators have suggested it could compete with Premium SMS as a leading payment channel for mobile content.
[4] Attempts have been made to create a single, cross-operator WAP billing platform that can support the purchase of products on any mobile network.
The benefits cited for WAP Billing include the ability to sell to minors who lack a credit card or bank account[10] and an improved customer experience including 'Single click' purchases where[9][11] transactions are completed without consumers having to send or receive a text message[12] or remember shortcodes.
The act of signing a contract, handing out money to a human, reading, understanding and writing or at least typing something and thus also indirectly proving that you are a legitimate customer is reduced to a single touch.
In 2013, the Federal Trade Commission settled with Jesta Digital LLC concerning unauthorized WAP billing charges.