On February 19, 1974, the call letters were changed to WYRS[3] and the station began programming an automated beautiful music format aimed at women using the moniker "Yours 96.7".

On November 5, 2010, Educational Media Foundation announced they would be purchasing WCTZ and moving the transmitter to the Trump Plaza in New Rochelle, serving as the K-LOVE affiliate for New York City with the call letters WKLV-FM; the sale was completed in mid-May 2011, after which the station went silent for a few weeks to relocate its transmitter.

After the sale received final approval by the FCC, EMF announced that WPLJ and the other Cumulus stations acquired would all begin broadcasting its primary programming service, K-Love, on June 1 at midnight local time;[7][8] this was later moved up to May 31 at 7:00 p.m., five hours earlier than originally planned.

On July 11, 2019, the duplicated programming arrangement ceased as EMF swapped the WKLV-FM call-sign with their K-Love affiliate for Butler, Alabama, WMKQ.

[10] On July 26, 2019, WARW moved "K-Love Classics" from 96.7 HD-3 to 96.7 HD-2, and Radio Nueva Vida started broadcasting on the HD3 subchannel.