[3] The station's official slogan is "The Voice of Auburn," and it has also been nicknamed "The Thousand-Watt Blowtorch" by past on-air personalities.

Other local programming includes "Sports X with Bill Bailey and Sharpie" weeknights and Auburn First Baptist church services on Sunday mornings.

Syndicated programming includes The Dan Patrick Show, Paul Finebaum, Atlanta Braves, and CBS Sports Radio.

WAUD carries the entire CBS World News Roundup, America's longest tenured network newscast on either radio or TV, each morning at 7am CST.

The region's first call-in sports program, "SportsCall", originated on WAUD before moving to sister station WQSI 93.9 FM in 2007.