WNSP is the flagship station of the University of South Alabama men's basketball radio network.

On February 16, 2009, the station began airing the regionally syndicated The Paul Finebaum Radio Network on weekday afternoons, replacing a locally-hosted program.

[11] In 1967, the station raised its antenna to 104 meters (340 feet), lowered its effective radiated power to 2,300 watts, and changed its call letters to WWSM.

[16] In March 1987, Faulkner University reached an agreement to transfer the WWSM license to a new company called Faulkner-Phillips Media Inc.

[19] With Clear Channel unwilling to continue the LMA, WNSP's owners reached an agreement in May 1998 to sell this station to Dot Com Plus, Inc.

[20] Lee Shirvanian - Morning Sportscenter, South Alabama Jaguars athletics, The Joey Jones Show, Gumbo Express Mark Heim - Morning Sportscenter Creg Stevenson - Afternoon Sports Drive, South Alabama Jaguars athletics, The Tide & Tiger Report, Talkin' Football Randy Kennedy - Afternoon Sports Drive, The Tide & Tiger Report, Talkin' Football, Prep Sports Report Tommy Praytor - Inside Alabama Racing Randy Burgan - Sidelines Max Howell - Sidelines, Prep Sports Report Notable former on-air personalities include Mobile Press-Register sports reporter Neal McCready.

McCready said he lost his job co-hosting the weekday "Afternoon Sports Drive" show in part due to complaints by advertisers over his negative coverage of University of Alabama football and current Sirius XM College Sports Nation host Taylor Zarzour.