WAYN was the brain child of entrepreneurs Jerome Touze and Peter ward and was founded in 2002.
[1] Like other social networking services, WAYN enabled its users to create a profile and upload photos.
[6] The acquisition means Wayn's database of users and content will be added to The Travel People,[7] lastminute.com's media division.
[8] In 2006, the WAYN Founders managed to complete a part exit of the company for $11 million from DFJ Esprit and attracting famous internet entrepreneurs as investors such as Brent Hoberman (ex-founder of lastminute.com), Hugo Burge (CEO of cheapflights.co.uk), Adrian Critchlow and Andy Phillips (ex-founders of Active Hotels) and Constant Tedder (ex-CEO of Jagex, an online gaming company) and was referred to at the time as the 'Myspace of Travel'.
[1] WAYN Alexa Internet traffic ranking was 12,251 as of March 2017 down more than 2,000 position from the prior year.
The site also offers a membership service (VIP) for users who wish to access to travel and lifestyle benefits.