In April 2004 John Garrett announced on air, "he wanted to play an Alan Jackson record instead".

WBAM-FM has held on to its heritage call letters while returning to its roots as a country music formatted radio station.

Legendary artists and songs are reserved for a weekly show titled: Legends Saturday Night which is hosted by JR "Bubba" Cullpepper.

Notable local programming on WBAM includes: John Garrett, Dr. Sam Faulk, and JR "Bubba" Culpepper.

In the late 1990s Cox Communications wanted to move a station into the Birmingham, Alabama radio market.

[3] In order to meet Minimum Distance Separation Requirements[4] set by the Federal Communications Commission (FCC), WBAM-FM had to first be re-located.

[9] Alabama author Paul Hemphill included references to WBAM in his 1979 novel Long Gone as the preferred radio station of the protagonist, Jamie Weeks.

The call letters WBAM were previously assigned to an FM station in New York City.