It carries an adult contemporary radio format and is owned by iHeartMedia, Inc.[2] For much of November and December, WBBQ-FM switches to Christmas music.

In August 1994, the new station manager Birnie Florie (a former news reporter and salesman) ordered that WBBQ swap formats with newly acquired sister FM WZNY.

In 1997, Weiss donated WBBQ and WZNY to the Medical College of Georgia shortly before he died due to cancer.

After spending more than 20 years as an Adult Contemporary-formatted station, WBBQ in the early 2000s began leaning more Hot AC in its musical style.

Monday through Saturday mornings, the Premiere Networks syndicated wake up show, Murphy, Sam & Jodi is carried.