The station has been a country music outlet since 1993 and switched its call letters to WBBS-FM shortly after changing the format.

Until 2007, WBBS competed for country listeners with Sandy Creek-based WSCP and WSCP-FM, before they switched to classic hits.

That's followed by Michael J., "Some Guy Named Tias," Shanna, Dusty and syndicated radio program CMT After Midnite with Granger Smith during overnights.

Weekend hosts include Tom Owens, Madison, Brooke Taylor, Casey Carter and The iHeart Country House Party.

In 2004, B104.7's Ron and Becky received a Country Music Association Award (CMA) for "Personality of the Year" for a US Medium Market.