Owned by iHeartMedia, WBGG's studios are located in Green Tree, while the station transmitter resides in Ross Township.

In addition to a standard analog transmission, WBGG is relayed full-time over the second HD subchannel of WPGB and is available online via iHeartRadio.

In the early 1970s, General Manager Charles Warner instituted a news-heavy morning show to compete with market leader KDKA.

Legendary Pittsburgh air personality Doug "Uncle Dougie" Hoerth was among the staff hosts under this format, which proved to be no match for the higher rated KDKA and WTAE.

In February 1988, WWSW and sister WWSW-FM simultaneously switched to separate oldies formats, with the FM concentrating more on hits of the 1960s and 1970s, while the AM focused on 1950s and 1960s music.

Local programming was highlighted by former Steelers Tunch Ilkin and Craig Wolfley 10a-12p, Stan Savran 12-2p, and Wes Uhler from 4-7p.