WBIG (North Carolina)

The company shut it down because of an insufficient signal to cover a growing radio market, competition from FM stations, and the rising value of the land it occupied.

[8]) The transmitter site was moved from the O. Henry—where the studios would remain until 1956—to the Jefferson Standard Building in downtown Greensboro, and daytime power was raised to 1,000 watts in 1932.

[3] Joseph M. Bryan, a fairly new employee of Jefferson-Pilot, persuaded a reluctant Julian Price, head of the insurance company, to enter the broadcast business by buying the radio station that was already in its building.

An official company history noted that it bought WBIG "on Mr. Bryan's recommendation, and during the years that followed, he was able to report annually to the Jefferson Standard Directors that profits from the station equaled 100 percent of the original investment".

[3] The 1950s and 1960s were its heyday; popular morning man Bob Poole was an announcer at the station for 25 years, his career only ending shortly before his death of a heart attack in 1978.

I speak for the entire staff in saying that we leave you with great personal sadness, with tremendous pride in WBIG's 60 years of service to Greensboro and with deep appreciation for your support as a listener.

"[14] Wallace Jorgenson, the president of Jefferson-Pilot, told Radio & Records that the Triad had outgrown the station's signal, which only reliably covered Greensboro and Guilford County.

[16] In 1992, a Lowe's home improvement store was constructed on the former transmitter site off Battleground Avenue; the year before, JP had sold the retailer the land for $3.65 million.